Shattering perceptions
This campaign was all about shattering preconceived notions about Chevrolet and inspiring curiosity about the all-new 2016 lineup. The work was a mix of General Market adaptations (for the Hispanic Market) and original work.
TV SPOTs
Each script was rewritten with a Hispanic Market POV. These are only four of the 15 spots produced. Each spot had over ten cutdowns, regional offers, and social posts.
