Social content
Topical Always-On Content
Meta Quest’s content gave non-VR users a peek into the reality-defying possibilities of VR while engaging existing Meta Quest fans with “IYKYK” type content.
These are only four of the 25+ pieces of content my creative partner and I brainstormed, scripted, directed, shot, and edited.
Brand Ambassadors
Brand Ambassadors were a critical piece of our social strategy as they have built a VR community, are passionate about the product, and are not as restricted by legal.
My partner and I would develop ideas and creatively direct their executions while maintaining the ambassadors' style and tone. There were 27+ ambassador pieces.
Ambassadors around the world highlight the benefits VR. Distance who?
Ambassadors meetup activation in VR
Tips & Tricks from the community
Real gameplay sizzle to show off the latest VR game release
Holiday Campaign
This holiday season, Meta Quest can make your wildest dreams come true. This social-first series of three videos, highlighting Meta Quest’s hottest holiday VR game releases, outperformed the TV spot cutdowns for social.
My creative partner and I brainstormed, scripted, directed, shot, and edited this content.
THE VR DEVELOPERS we partnered with
