#TargetDrop

inspired by drop culture, this influencer campaign had weekly unboxing of personalized trunks – revealing the latest Target arrivals

this video lived on the influencers channel generating excitement and driving traffic to Target’s TikTok channel

on Target’s channel, viewers watched the reveal of the new Target arrivals

established Target superfans “dueted” the videos, showing themselves buying the new items

#TargetDrop #TargetDrop