Digital & Influencer Campaign
To make it known that OLAPLEX products are undupable by any other brand, THey duped themselves.
First, The campaign positions OLADUPÉ as the only genuine dupe by sending PR boxes out to BEAUTY influencers on TikTok and having them film unboxing reviews.
Once there was social Hype around this “ NEW OLAPLEX dupe,” the influencers revealed that OLADUPÉ is really just OLAPLEX with a different sticker on the bottle. Proving there is no real “dupe” for the real thing.
OLADupÉ Landing page with free Product.
During the checkout process, a pop-up revealed that OLADUPÉ is OLAPEX.
