Social campaign with influencers and celebrity talent

Pamela Anderson and Smashbox Primer, two 90’s Icons that outlast the test of time

The campaign pairs these two icons in a movie (trailer), sending them through time PROVING thEIR serious staying power.

Influencer Content

One Shoot, Multiple assets

Teaser

Hero Video

CutDOWn

Product focused paid ads

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OLAPLEX DUPE

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e.l.f. Runs on Dunkin’