This collaboration HAD TO HAPPEN. Mikayla Nogueira is the hottest makeup influencer and THE BIGGEST Dunkin’ fan!
On YouTube, The Wakeup & Makeup Video Got fans hyped about the collection and Partnership with Mikayla.
The campaign also consisted of a TikTok native Short-form video series.
Each video leveraged a trending topic, making each piece of content a seamless yet exciting part of the social conversation.
#drinkchallenge
#GRWM and Makeup Tutorial
The experience continued In-store at Ulta Beaty.
Mikayla surprised shoppers with a
pre-recorded message.
The Ask:
Headlines, Media Impression, Sales
The RESULTS
5 billion press impression
38 million social impressions
Brand mentions doubled
The first item of the collection sold out within 10 minutes
